Our Select Clients

Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client
Client

Key Success Stories

Relais & Chateaux

A leading Luxury French Hospitality Brand

 Relais & Chateaux
Client Requirement

The client has a global presence of 500+ luxury hotels and restaurants and eyeing expansion in the Indian market. Client approached Luxe Analytics to identify growth opportunities by diving deep into the Indian luxury travel ecosystem covering Indian traveller's luxury travel buying behavior, needs and preferences, growth drivers and inhibitors, competitive landscape, independent property owner's needs and expectations to create India entry strategy for the brand.

Our Solution

We designed and executed a comprehensive market research plan covering both primary and secondary research to address the following areas:

  • Understand Indian luxury traveller's unique purchase journey, industry size, growth rate, trends, drivers and inhibitors, opportunities and threats, preferred domestic and global destinations, green mindset, expectations and requirements in terms of bookings, culinary experiences and assess brand's attractiveness and desirability from the perspective of both industry experts and avid luxury travellers.
  • Extensive competitive intelligence study to create strategic entry positioning for the brand to become successful in the ecosystem.
  • Evaluate booking patterns that differentiated Indians from global travellers
Output & Impact

Our output was a comprehensive market research report and summary of findings including actionable recommendations for their strategic expansion in India. Post our work, the brand was able to sign up multiple luxury properties in India as part of their network.

DenZ

A Startup Denim Label

 DenZ
Client Requirement

The client wanted to establish a premium, sustainable Direct to Consumer Denim brand focused on young women. The key challenge for the client was to carve out a business unit focused on creating their own brand after being a reputed contract manufacturer of denim apparel for several Indian and global brands.

Our Solution

As a strategic brand advisor, Luxe Analytics was involved right from the conceptualization of the brand — its name, customer persona, positioning, overall brand strategy, brand communication and ethos, digital strategy to formulating the strategic roadmap for the launch and expansion of the brand. The overall brand strategy was conceptualized after conducting an extensive market research — both primary and secondary, to identify gaps and opportunities in the premium denim space in India.

Output & Impact

Luxe Analytics used its expertise in the Indian consumer behaviour space and exploited on the findings of the research to define the right product, price, promotion and distribution strategy for the brand.

The Leela Palaces, Hotels & Resorts

Indian Luxury Hotel Chain

 The Leela Palaces, Hotels & Resorts
Client Requirement

Sales training program for senior leadership team

Our Solution

We designed and executed a comprehensive training program for the company's senior leadership and customer facing teams covering the following areas:

  • Conceptualizing luxury
  • Anti laws of luxury marketing
  • Unique Indian luxury consumer
  • Building customer lifetime value
  • 5C's model for creating value
  • Immersive Experiential economy
  • Art of Influencer Marketing
  • Hyper personalization
  • Successful brand campaigns
  • The hotel of the future
Output & Impact

Our work resulted in significantly improved sales performance and employee retention for the company.

A Leading French Global Luxury Brand

Beauty & Personal Care (BPC) Division
Client Requirement

As part of its strategy to expand its footprint in the Indian BPC market, the brand wanted to deep dive into understanding Indian luxury market and purchase behaviour of affluent customers for beauty and personal care products.

Our Solution

We formulated research design for them, covering both primary and secondary research, to cover the following areas:

  • Size, Growth Rate & Forecast, Trends and challenges of Indian Beauty, Fragrance & Personal Care Industry
  • Target Customer Demographics & Behavioural Trends
  • Competitive benchmarking and analysis
Output & Impact

Our output was a comprehensive research findings and recommendations report which helped the brand to design its expansion strategy in India. Post our work, the brand has opened several physical outlets in India and achieved significant sales growth for its BPC segment.

Leading Business Schools including IIMs

Luxury Brand Management Courses & Expert Sessions
Client Requirement

To introduce and deliver specialized courses and expert sessions in Luxury Brand Management for MBA students, executives, and working professionals, while addressing the growing talent gap in the luxury industry.

Our Solution

Luxe Analytics, led by our Founder, Dr. Sheetal Jain, has designed and delivered specialized courses in Luxury Marketing for leading business schools in India and internationally. The curriculum spans key areas such as Luxury Brand Management, Luxury Consumer Behaviour, Luxury Sales Excellence, Sustainable Luxury, Luxury Retail, and Luxury Customer Experience.

Output & Impact

Our industry-focused, research-backed programs equip future and existing professionals with the knowledge and skills required to excel in the luxury industry, helping bridge India's growing luxury talent gap while creating a pipeline of industry-ready professionals.