Our Founder
Dr. Sheetal Jain
CEO & Founder, Luxe Analytics
Brands cannot rely on a copy-paste strategy across markets. Before anything else, they must understand why people buy luxury in different cultural contexts. This is where cultural intelligence becomes critical - the ability to decode local aspirations, values, and emotions. Because luxury may be global but to truly win across markets, brands must feel local in meaning.
Dr. Sheetal Jain is a luxury market strategist, advisor, internationally published author, trainer and consumer behaviour expert. She is credited with conducting India's first quantitative study on luxury consumer behaviour, establishing a strong foundation for data-driven insights in the sector.
Over the years, she has trained 10,000+ industry professionals, students, and corporate teams across key areas including luxury marketing and sales, brand management, consumer behaviour, and corporate strategy.
Dr. Jain has helped both established brands and start-ups to transform their vision into high impact luxury business. She has worked with leading global luxury brands across sectors such as beauty, fashion, furniture, hospitality, automobile and lifestyle for their India-focused market intelligence, strategic advisory and training needs. She is considered a pioneer in India in decoding the Indian luxury consumer and consulting brands for their end-to-end luxury services and sales strategies.
Her research has been published in several reputed national and international refereed journals, books, and academic publications. She has been featured in leading global and Indian media platforms such as Forbes, Reuters, Knowledge at Wharton, The Economic Times, IBEF, Mint, and Business World, among others. She has been recognized among the Top Luxury Speakers in the World 2026 by the World Luxury Chamber of Commerce.
Dr. Jain has also introduced luxury marketing programs across leading business schools in India. She is regularly invited to premier institutions worldwide, including ESSEC France, ESADE Spain, EHL Switzerland, Glion Switzerland, IIM Ahmedabad, IIM Bangalore, ISB Hyderabad to speak on luxury branding and consumer insights.
She holds a PhD in Luxury Management and has completed an executive program in Luxury Retail Management from ESSEC Business School, Singapore.