Indian Luxury Consumers & Sustainability- Insights for Brands

November 01, 2026

In the post-pandemic world, sustainability is no longer a differentiator. It is becoming a baseline expectation among affluent Indians.

Across luxury sectors, the shift is clear:
- 89% of Gen Z say sustainability is essential to the future of luxury fashion.
- 66% rise in luxury EV sales signals growing adoption of electric mobility among India’s ultra-rich.
- 88% of Indian travellers prioritise sustainability, placing India 3rd in Asia on this measure.
- 65% of Indian homebuyers under 40 are willing to pay a premium for eco-friendly homes.

The message for luxury brands is clear:
Sustainability is moving from “nice to have” to “expected.”

This report explores sustainability trends, consumer insights and growth opportunities across automobiles, fashion, hospitality and real estate sector in India.

(Note: This report is part of our ongoing series of concise category reports, designed to provide an up-to-date snapshot of key trends, consumer insights, and developments shaping the Indian luxury industry. For more information about this study or to discuss any other research requirements, please feel free to connect with us at contact@luxeanalytics.in).

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