Blog

May 31, 2019

Decoding the Millennial Mindset for Luxury Brands

By Dr. Sheetal Jain

Millennials are the next rulers of the luxury market. They are more likely to spend more on luxury items as compared to the previous generational cohorts. Millennial consumers...

April 30, 2019

Strategies for brands to succeed in Indian Luxury Market

By Dr. Sheetal Jain

Indian luxury landscape is rapidly evolving. With rise in middle class population and increase in disposable income, demand for luxury goods has expeditiously increased in Ind...

February 24, 2019

7 Tactics for Luxury Sales Associates to turn Prospects into Brand Advocates

By Dr. Sheetal Jain

Luxury retail landscape has undergone radical changes in the past few years. Thereby, it makes it imperative for luxury retailers to shift their focus from pr...

January 14, 2019

Next Frontier of Luxury Retail

By Dr. Sheetal Jain

Digital disruption has changed the norms of the traditional luxury retail industry. It has resulted in a radical shift in consumer shopping behavior, their beliefs, and expectations. Consumers live on...

December 24, 2018

Luxury in India: The way forward

By Dr. Sheetal Jain

Indian luxury market is poised to reach US$ 50 billion by 2020 from the current US$30 billion (

October 3, 2018

Sustainability key in transition from conspicuous to considered consumption

By Dr. Sheetal Jain

The word ‘sustainability’ is permeating every industry in the world. Rising concerns about environmental degradation and climate change has forced individuals as well as c...

August 15, 2018

Millennials Redefining the Norms of Luxury Industry

By Dr. Sheetal Jain

Baby boomers have traditionally been the major spenders on the luxury goods across the globe. However, 85 percent of luxury growth is propelled by Gen Y and Z (Bain & Comp...

July 10, 2018

The digital dilemma for luxury

By Dr. Sheetal Jain

The luxury brands that have trusted upon multi-sensory experiences for ages are now facing digital challenge. Luxury is about uniqueness, rarity and scarcity whereas digitaliz...

June 12, 2018

Circular Economy in Luxury: The New Consumerism

By Dr. Sheetal Jain

Have you ever thought why to own something that you only use occasionally or why buy an expensive product whose appeal may not last? Definitely yes…this thinking of consumer...

April 11, 2018

Marwaris and Luxury

By Dr. Sheetal Jain

The highly successful Marwari community has a long tryst with royalty, luxury and grandeur in their lifestyle. Yet, the thrifty nature of Marwaris prevented them from indulgin...

March 8, 2018

Unfolding India’s Luxury Market in 2018

By Dr. Sheetal Jain

Today, the luxury market in India garners huge attention as most of the global luxury brands have already arrived or are expected to enter. Luxury retailers have realized that...

January 5, 2018

Evolving Trends in Global Luxury Market

By Dr. Sheetal Jain

Over the last decade, global luxury industry is witnessing rapid changes due to shift in focus from class to mass; traditional media to social media; offline to online; Baby B...

June 28, 2019

Sustainability: New norm for Luxury Fashion Industry

By Sheetal Jain

 Recently, a paradigm shift has been witnessed in luxury domain.  There has been increased pressure on luxury companies to adhere to sustainability from not only gov...