Blog

June 15, 2021

4 Key Strategies to build a successful D2C Luxury Brand

By Dr. Sheetal Jain

It has become increasingly important now-a-days for luxury brands to interact, inspire and involve consumers at every touch p...

April 1, 2021

5 key factors to win in the Indian Luxury Market in 2021 & beyond

By Dr. Sheetal Jain

India is one of the fastest developing economies across the globe. As per the latest report by IMF, India is the only major e...

December 10, 2020

Indian Luxury Market: The New Beginning 2020 and Beyond

By Dr. Sheetal Jain

Covid-19 has caused havoc across all industries including luxury. Companies are forced to relook at their business models to ...

November 5, 2020

6 Key Trends paving the way forward for Luxury Industry

By Dr. Sheetal Jain

Covid-19 has hard hit the luxury industry resulting in the biggest fall in personal luxury goods market since 2009. The indus...

July 9, 2020

Post Covid-19: How can Luxury Fashion Brands rebound in India?

By Sheetal Jain

As coronavirus impact seems to be slowing down in some parts of the globe like China, luxury brands sales have started reboun...

June 3, 2020

6 Key Revival strategies for Luxury Industry: Post-Covid

By Sheetal Jain

Luxury consumption is driven by feelings, emotions, self-identity and social status. These motivations will never wane or fad...

May 9, 2020

Going Digital: The only option for Indian Luxury Market

By Sheetal Jain

For a long time, luxury brands from Rolex to Rolls Royce and Louis Vuitton to Lamborghini, have been facing ‘Internet Dilem...

April 4, 2020

Implications of Covid-19 for Luxury Industry in 2020 and beyond

By Dr. Sheetal Jain

With all businesses and industries throughout the globe in massive chaos, there has been grave economic impact of coronavirus...

March 23, 2020

Covid-19: Opportunities in crisis for Indian Luxury Market

By Dr. Sheetal Jain

Since the last few years, various incidents like demonetization, cash related purchase restrictions followed by GST have acte...

March 2, 2020

4 Luxury Marketing Strategies to win New Age Consumers in 2020

By Dr. Sheetal Jain

Luxury consumer behavior is transforming significantly due to changing consumer’s demographics, lifestyle, values and inter...

February 2, 2020

6 Major Trends Reshaping the Luxury Retail in 2020

By Dr. Sheetal Jain

Luxury retail is experiencing a paradigm shift. The traditional ways of doing retail are no more effective and requires a rad...

January 26, 2020

Unraveling the Indian luxury market in 2030

By Dr. Sheetal Jain

India is one of the fastest growing luxury markets in the world. The size of Indian luxury market is expected to grow from the current $30 billion to ...

October 31, 2019

5 Keys to provide great Luxury Customer Experience

By Dr. Sheetal Jain

In today’s competitive world, undoubtedly, consumer is the king and companies need to exceed consumer expectations to creat...

August 31, 2019

How to develop a Sustainable Fashion Business

By Dr. Sheetal Jain

The world is steadily moving towards sustainability. In fact, sustainability is well-poised to be the new normal. Now-a-day...

June 28, 2019

Sustainability: New norm for Luxury Fashion Industry

By Dr. Sheetal Jain

 Recently, a paradigm shift has been witnessed in luxury domain.  There has been increased pressure on luxury compa...

May 31, 2019

Decoding the Millennial Mindset for Luxury Brands

By Dr. Sheetal Jain

Millennials are the next rulers of the luxury market. They are more likely to spend more on luxury items as compared to the p...

April 30, 2019

Strategies for brands to succeed in Indian Luxury Market

By Dr. Sheetal Jain

Indian luxury landscape is rapidly evolving. With rise in middle class population and increase in disposable income, demand f...

February 24, 2019

7 Tactics for Luxury Sales Associates to turn Prospects into Brand Advocates

By Dr. Sheetal Jain

Luxury retail landscape has undergone radical changes in the past few years. Thereby, it makes it imperative...

January 14, 2019

Next Frontier of Luxury Retail

By Dr. Sheetal Jain

Digital disruption has changed the norms of the traditional luxury retail industry. It has resulted in a radical shift in consumer shopping behavior, ...

December 24, 2018

Luxury in India: The way forward

By Dr. Sheetal Jain

Indian luxury market is poised to reach US$ 50 billion...

October 3, 2018

Sustainability key in transition from conspicuous to considered consumption

By Dr. Sheetal Jain

The word ‘sustainability’ is permeating every industry in the world. Rising concerns about environmental degradation and ...

August 15, 2018

Millennials Redefining the Norms of Luxury Industry

By Dr. Sheetal Jain

Baby boomers have traditionally been the major spenders on the luxury goods across the globe. However, 85 percent of luxury g...

July 10, 2018

The digital dilemma for luxury

By Dr. Sheetal Jain

The luxury brands that have trusted upon multi-sensory experiences for ages are now facing digital challenge. Luxury is about...

June 12, 2018

Circular Economy in Luxury: The New Consumerism

By Dr. Sheetal Jain

Have you ever thought why to own something that you only use occasionally or why buy an expensive product whose appeal may no...

April 11, 2018

Marwaris and Luxury

By Dr. Sheetal Jain

The highly successful Marwari community has a long tryst with royalty, luxury and grandeur in their lifestyle. Yet, the thrif...

March 8, 2018

Unfolding India’s Luxury Market in 2018

By Dr. Sheetal Jain

Today, the luxury market in India garners huge attention as most of the global luxury brands have already arrived or are expe...

January 5, 2018

Evolving Trends in Global Luxury Market

By Dr. Sheetal Jain

Over the last decade, global luxury industry is witnessing rapid changes due to shift in focus from class to mass; traditiona...