February 1, 2022
Are luxury consumers in India transitioning from status signaling to self-transcendence?
By Dr. Sheetal Jain
Indian luxury market is primarily driven by young aspirational consumers. Higher discretionary income, digitization and brand...
October 6, 2021
Emerging trends in the Luxury Fashion Industry: Future or fad?
By Dr. Sheetal Jain
After a woeful year due to pandemic, the luxury industry has started to regain strength. As per recent Bain & Company rep...
June 15, 2021
4 Key Strategies to build a successful D2C Luxury Brand
By Dr. Sheetal Jain
It has become increasingly important now-a-days for luxury brands to interact, inspire and involve consumers at every touch p...
April 1, 2021
5 key factors to win in the Indian Luxury Market in 2021 & beyond
By Dr. Sheetal Jain
India is one of the fastest developing economies across the globe. As per the latest report by IMF, India is the only major e...
December 10, 2020
Indian Luxury Market: The New Beginning 2020 and Beyond
By Dr. Sheetal Jain
Covid-19 has caused havoc across all industries including luxury. Companies are forced to relook at their business models to ...
November 5, 2020
6 Key Trends paving the way forward for Luxury Industry
By Dr. Sheetal Jain
Covid-19 has hard hit the luxury industry resulting in the biggest fall in personal luxury goods market since 2009. The indus...
July 9, 2020
Post Covid-19: How can Luxury Fashion Brands rebound in India?
By Sheetal Jain
As coronavirus impact seems to be slowing down in some parts of the globe like China, luxury brands sales have started reboun...
June 3, 2020
6 Key Revival strategies for Luxury Industry: Post-Covid
By Sheetal Jain
Luxury consumption is driven by feelings, emotions, self-identity and social status. These motivations will never wane or fad...
May 9, 2020
Going Digital: The only option for Indian Luxury Market
By Sheetal Jain
For a long time, luxury brands from Rolex to Rolls Royce and Louis Vuitton to Lamborghini, have been facing ‘Internet Dilem...
April 4, 2020
Implications of Covid-19 for Luxury Industry in 2020 and beyond
By Dr. Sheetal Jain
With all businesses and industries throughout the globe in massive chaos, there has been grave economic impact of coronavirus...
March 23, 2020
Covid-19: Opportunities in crisis for Indian Luxury Market
By Dr. Sheetal Jain
Since the last few years, various incidents like demonetization, cash related purchase restrictions followed by GST have acte...
March 2, 2020
4 Luxury Marketing Strategies to win New Age Consumers in 2020
By Dr. Sheetal Jain
Luxury consumer behavior is transforming significantly due to changing consumer’s demographics, lifestyle, values and inter...
February 2, 2020
6 Major Trends Reshaping the Luxury Retail in 2020
By Dr. Sheetal Jain
Luxury retail is experiencing a paradigm shift. The traditional ways of doing retail are no more effective and requires a rad...
January 26, 2020
Unraveling the Indian luxury market in 2030
By Dr. Sheetal Jain
India is one of the fastest growing luxury markets in the world. The size of Indian luxury market is expected to grow from the current $30 billion to ...
October 31, 2019
5 Keys to provide great Luxury Customer Experience
By Dr. Sheetal Jain
In today’s competitive world, undoubtedly, consumer is the king and companies need to exceed consumer expectations to creat...
August 31, 2019
How to develop a Sustainable Fashion Business
By Dr. Sheetal Jain
The world is steadily moving towards sustainability. In fact, sustainability is well-poised to be the new normal. Now-a-day...
June 28, 2019
Sustainability: New norm for Luxury Fashion Industry
By Dr. Sheetal Jain
Recently, a paradigm shift has been witnessed in luxury domain. There has been increased pressure on luxury compa...
May 31, 2019
Decoding the Millennial Mindset for Luxury Brands
By Dr. Sheetal Jain
Millennials are the next rulers of the luxury market. They are more likely to spend more on luxury items as compared to the p...
April 30, 2019
Strategies for brands to succeed in Indian Luxury Market
By Dr. Sheetal Jain
Indian luxury landscape is rapidly evolving. With rise in middle class population and increase in disposable income, demand f...
February 24, 2019
7 Tactics for Luxury Sales Associates to turn Prospects into Brand Advocates
By Dr. Sheetal Jain
Luxury retail landscape has undergone radical changes in the past few years. Thereby, it makes it imperative...
January 14, 2019
Next Frontier of Luxury Retail
By Dr. Sheetal Jain
Digital disruption has changed the norms of the traditional luxury retail industry. It has resulted in a radical shift in consumer shopping behavior, ...
October 3, 2018
Sustainability key in transition from conspicuous to considered consumption
By Dr. Sheetal Jain
The word ‘sustainability’ is permeating every industry in the world. Rising concerns about environmental degradation and ...
August 15, 2018
Millennials Redefining the Norms of Luxury Industry
By Dr. Sheetal Jain
Baby boomers have traditionally been the major spenders on the luxury goods across the globe. However, 85 percent of luxury g...
July 10, 2018
The digital dilemma for luxury
By Dr. Sheetal Jain
The luxury brands that have trusted upon multi-sensory experiences for ages are now facing digital challenge. Luxury is about...
June 12, 2018
Circular Economy in Luxury: The New Consumerism
By Dr. Sheetal Jain
Have you ever thought why to own something that you only use occasionally or why buy an expensive product whose appeal may no...
April 11, 2018
Marwaris and Luxury
By Dr. Sheetal Jain
The highly successful Marwari community has a long tryst with royalty, luxury and grandeur in their lifestyle. Yet, the thrif...
March 8, 2018
Unfolding India’s Luxury Market in 2018
By Dr. Sheetal Jain
Today, the luxury market in India garners huge attention as most of the global luxury brands have already arrived or are expe...
January 5, 2018
Evolving Trends in Global Luxury Market
By Dr. Sheetal Jain
Over the last decade, global luxury industry is witnessing rapid changes due to shift in focus from class to mass; traditiona...